(Get free) Understanding Broadcast and Cable Finance: A Primer for the Non-Financial Manager






 | #1534113 in eBooks |  2012-07-26 |  2012-07-26 | File Name: B008SA2EXA


||1 of 1 people found the following review helpful.| Interesting overview / introduction|By Massachusetts Dad|I picked up this book to help me jumpstart a new role at a company that sells gear into the Cable industry.

I found the book to be written very clearly and have concise yet usable introductions to the many facets of running a media business.

Some parts I felt were missing were real world examples (d|About the Author|Broadcast Cable Financial Management Association (BCFM) is a not-for profit professional association dedicated to the unique interests and needs of business and finance executives in the broadcast and cable industries. Founded in 1961, BCFM me

From on-air talent contracts and FCC regulations to syndicated program amortization to music licensing fees, electronic media deal with financial principles and jargon that are unique to American business. Understanding Broadcast and Cable Finance helps explain all the financial complexities of a modern electronic media enterprise. Whether you are a news director, sales manager, engineer or any other non-accounting professional that has a stake in the success ...


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