||1 of 1 people found the following review helpful.| Only marginally useful to the practizing pricing manager.|By Hans P. Zell|I was disappointed in that the book was not more quantitatively oriented as I had expected based on Simon's previous "Power Pricing" which I found excellent.|0 of 0 people found the following review helpful.| Must read on pricing|By Customer|Good rea||"Simon is perhaps the world's leading guru on pricing strategy, and…he's put together an indispensable little management book" -- The Washington Post, June 25, 2006|About the Author|
Hermann Simon is fou
How do companies in mature markets—where savings from cost-cutting have been exhausted and breakthrough innovations are hard to come by—achieve sustainable increases in profits? For decades, managers have been told the answer lies in pursuing high market share. But Hermann Simon, Frank F. Bilstein, and Frank Luby argue that this misguided advice has destroyed, rather than created, an additional profit potential.
In Manage for Profit, Not for Shar... [PDF.la85] Manage For Profit, Not For Market Share: A Guide to Greater Profits In Highly Contested Markets Rating: 4.56 (558 Votes)
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You easily download any file type for your device.Manage For Profit, Not For Market Share: A Guide to Greater Profits In Highly Contested Markets | Hermann Simon, Frank F. Bilstein, Frank Luby. A good, fresh read, highly recommended.
