||About the Author|GORM GABRIELSEN Associate Professor, The Statistics Research Group, Copenhagen Business School, Denmark KJELL GRØNHAUG Professor, Department of Strategy and Management, The Norwegian School of Economics and Business Administration, Berge
Economic activities are becoming increasingly globalised. One result being that for companies in developed market economies price-based competition is being replaced or supplemented by other forms of competitiveness. This book explores the shift towards design-based competitiveness and the escalation in the design-intensity of goods and services.
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