[PDF.30ur] Winning the Profit Game: Smarter Pricing, Smarter Branding: Smarter..* Robert G. Docters, Michael R. Reopel, Jeanne-Mey Sun, Stephen M. Tanny
||3 of 3 people found the following review helpful.| growing revenue with price and brand|By Andrew Everett|Winning the Profit Game reveals the key to success: pricing, integrated with brand management, cost management, and product development. Whatever the goal - such as market penetration, customer retention, or increasing margins - "the strategy should be reflected in the price."
Branding is a central topic in the|From the Back Cover||In the endless quest to boost your bottom line, you've done it all: re-engineering, downsizing, new purchasing strategies, TQM, CRM, automation, new sales channels and technologies. Problem is, everyone else has done it, too. And while thes
How to use pricing as a strategic tool to increase revenues and win the war for profit
One of the greatest pitfalls in the war for profits is corporate strategists' lack of a practical understanding of the link between overall revenues and overall costs. In Winning the Profit Game, the thought leaders at A. T. Kearney unveil a revolutionary new approach to establishing clear, strategic links between the top and bottom lines. No dry academic treat...
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