(Library ebook) Using Investor Relations to Maximize Equity Valuation (Wiley Finance)






 | #1906711 in eBooks |  2008-03-11 |  2008-03-11 | File Name: B000WDQEXW


||0 of 0 people found the following review helpful.| Great book for Investor Relations|By Rain|I am new to Investor Relations, but have a finance background. A friend recommended me to read this book, and I found it on . Great book on strategic investor relations - explain how you can add value to the traditional IR function. Highly recommend!|1 of 1 people found the following review helpful.| Very|From the Inside Flap|"Our view of the world is that IR strategy, focused on long-term equity value, should be a force in all corporate communications decisions."
—From the Preface |Almost every day, Corporate America's best management teams put inv

A practical guide to proactive investor relations (IR)
Investor relations (IR) has traditionally been an administrative function within corporate communications, responsible for disseminating public information and answering investor and media questions. Using Investor Relations to Maximize Equity Valuation challenges this approach, by arguing that IR has been underutilized and then illustrating how it should be elevated to lead a strategic communications effort t...


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