||3 of 3 people found the following review helpful.| For beginners only|By RyCastle|This book is great for students who want to learn about the basics of financial services marketing. But if you're a professional looking for insightful and novel marketing strategies, this book is not for you (particularly for the price). It is a little 101 and doesn't provide enough information on specific areas of financial services marketing.|From the Inside Flap||The financial industry is under intense pressure to improve profits, attract and retain high-value clients, and maintain brand equity without straining marketing budgets. The Financial Services Marketing Handbook, Second Edition gives sale
The roadmap to success for financial professionals using real-world examples, practical how-to's, and a structured approach to marketing strategy and tactics that covers the basics for beginners and inspires new ideas for marketing pros
The Financial Marketing Services Handbook, Second Edition gives sales and marketing practitioners the practical tools and best practices they need both to improve their job performance and their retail and institutional ...
[PDF.um83] The Financial Services Marketing Handbook: Tactics and Techniques That Produce Results (Bloomberg Financial) Rating: 4.72 (633 Votes)
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You can specify the type of files you want, for your gadget.The Financial Services Marketing Handbook: Tactics and Techniques That Produce Results (Bloomberg Financial) | Evelyn Ehrlich, Duke Fanelli. A good, fresh read, highly recommended.
